Unfair Competition: Protect Your Market and Avoid CNMC Sanctions
Defence and enforcement of unfair competition claims (Ley 3/1991, LCD) and competition law advisory: CNMC investigations, abuse of dominant position, cartel agreements, compliance programmes and private enforcement of competition damages.
Does this apply to your business?
Is a competitor systematically copying your products, sales process or visual identity?
Have your representatives or employees received invitations to coordinate prices or allocate markets with competitors?
Do your distribution agreements include clauses that could be considered hardcore vertical restrictions?
Does your company have a competition compliance programme that would reduce the sanction in a CNMC investigation?
0 of 4 questions answered
How we work
Competitive situation diagnosis
We analyse the practices complained of (or which the company may be engaging in), their fit within the LCD and/or LDC, the relevant market affected, and the likelihood of success of available actions.
Defence or enforcement strategy design
For offensive actions: litigation strategy before the commercial courts, urgent injunctive relief, coordination with CNMC complaint where applicable. For prevention: competition compliance programme and commercial team training.
CNMC or court representation
Representation in CNMC administrative sanction proceedings, in administrative appeals before the Audiencia Nacional and the Supreme Court, and in civil private enforcement actions before the commercial courts.
Compliance monitoring and updates
Ongoing monitoring of CJEU and Spanish Supreme Court case law and CNMC guidance to update the compliance programme in response to relevant doctrinal developments.
The challenge
A business that looks the other way when a competitor uses unfair practices is not being cautious — it is making a strategic mistake. Systematic imitation, misappropriation of trade secrets, denigration campaigns, or misleading commercial practices erode competitive advantages that took years to build. At the same time, a company that engages in anticompetitive practices — even inadvertently — faces CNMC fines of up to 10% of the total group turnover, plus private civil liability to those affected. In neither case is waiting an option.
Our solution
We advise on both sides of competition law: active defence against unfair practices by third parties (judicial actions for cessation, correction and damages under the LCD) and preventive compliance to avoid engaging in conduct prohibited by the LDC (Law 15/2007). Our team combines commercial litigation with deep knowledge of CNMC and European Commission procedure, and designs competition compliance programmes so that businesses can operate with maximum commercial aggression within legal boundaries.
Unfair competition law in Spain is governed by Law 3/1991 on Unfair Competition (Ley de Competencia Desleal, LCD), which prohibits acts contrary to the requirements of good faith in commercial relations — including systematic imitation, misappropriation of trade secrets, denigration, misleading practices, and comparative advertising that does not meet the conditions of Directive 2006/114/EC. Competition law (Derecho de la Competencia) is regulated by Law 15/2007 on Defence of Competition (Ley de Defensa de la Competencia, LDC), prohibiting anticompetitive agreements (Article 1), abuse of dominant position (Article 2), and controlling concentrations above the CNMC thresholds; fines for LDC infringements reach 10% of the total turnover of the economic group. Private enforcement of competition law damages before the commercial courts is available under Article 71 et seq. LDC, transposing EU Directive 2014/104/EU.
Competition law is one of the legal fields with the greatest direct economic impact and the least culture of preventive compliance among mid-sized Spanish businesses. CNMC fines can reach 10% of total group turnover. Private enforcement claims can exceed the administrative sanction in cost. And the reputational damage of being investigated, even without a sanction, can be irreversible. On the other hand, businesses that do not react to competitors’ unfair practices see their market position silently and progressively eroded.
The Unfair Competition Act: what it protects and prohibits
Law 3/1991 on Unfair Competition (LCD) is the legislation governing relationships between market competitors and protecting the proper functioning of competition, consumer interests, and the market in general. It is not administrative sanction law (that role belongs to Law 15/2007): it is civil law, enforced before the commercial courts through actions for cessation, correction, removal of effects and damages.
The most frequent acts in contentious practice are: acts of confusion (creating a risk of association with a competitor’s company, products or activities); acts of imitation (when imitation is systematic and aimed at hindering the competitor); acts of denigration (false or unnecessarily damaging statements about the competitor); misappropriation of reputation (using a competitor’s brand or renown to promote one’s own products); and trade secret violations (appropriation and use of confidential know-how). The general clause of Article 4 LCD operates as a safety net for atypical conduct that proves contrary to objective good faith in the market.
Law 15/2007 on Competition Defence: infringements and sanctions
The Competition Defence Act (LDC) and Articles 101 and 102 of the Treaty on the Functioning of the European Union (TFEU) prohibit anticompetitive conduct: collusive agreements between competitors (price cartels, market allocation, bid rigging) and abuse of dominant position (predatory pricing, refusal to supply, price discrimination, tying practices).
The CNMC is the body responsible for investigating and sanctioning these infringements in Spain. Its investigations may be initiated ex officio (based on its own indications), by complaint from an affected third party, or following a leniency application from one of the parties to a collusive agreement. The CNMC’s sanction procedure may last between eighteen months and four years, with significant reputational and operational impact throughout the process.
Sanctions are proportional to the gravity and duration of the infringement, with ceilings of 1% (minor infringements), 5% (serious infringements) and 10% (very serious infringements) of total group turnover, not just that of the infringing company. For international cartels, the fine is coordinated with European Commission sanctions, which apply the same ceilings.
Private enforcement: civil liability after the sanction
Directive 2014/104/EU on damages for competition law infringements (transposed into Spanish law by Royal Decree-Law 9/2017) established the legal framework for those affected by competition infringements to claim damages before the civil courts. A final CNMC or European Commission decision declaring an infringement is binding on the civil court as to the existence and nature of the infringement, greatly simplifying the claimant’s burden of proof. Alleged victims (direct or indirect purchasers who paid overcharged prices due to the cartel, competitors affected by the abuse) can claim full compensation for the damage suffered, including lost profits and interest. The five-year limitation period runs from when the infringement ceased and the claimant had sufficient knowledge.
Unfair competition and competition law advisory coordinates with the litigation and arbitration team for procedural representation before the commercial courts, with the commercial law team for review of distribution and agency contracts, and with the criminal compliance team when competition infringements have criminal implications (for example, public procurement bid rigging may constitute a corruption offence under Spanish criminal law).
The experience behind our work
A competitor had been systematically copying our product range, visual identity and even our website copy for over two years. We had tried to resolve it commercially without success. BMC filed an unfair competition claim with an application for injunctive relief and within less than three weeks the judge issued a provisional cessation order. The competitor withdrew the conflicting products within the court-set deadline. Without specialist advisory, that process could have taken years.
Experienced team with local insight and international reach
Concrete deliverables
Unfair competition actions (LCD)
Exercise of civil actions before the commercial courts: cessation of conduct, correction of false statements, removal of effects, and damages claims for acts of confusion, imitation, denigration, deception and trade secret violations.
Defence before the CNMC and European Commission
Representation in sanction proceedings for collusive practices and abuse of dominant position: preparation of defence arguments, submission of commitments, negotiation of settlement agreements and appeals against sanction decisions.
Private enforcement: competition damages claims
Civil damages actions for harm caused by cartels, abuse of dominant position and other competition law infringements. Quantification of the overcharge, passing-on defence, and representation in damages litigation.
Leniency programme
Strategic advice on the appropriateness of applying for the CNMC leniency programme: exposure analysis, application preparation, coordination with proceedings in other jurisdictions, and management of the cooperation process.
Competition compliance programme
Design and implementation of competition law compliance programmes: competition policy, commercial and management team training, procedures for tenders and competitor contacts, and review of distribution and supply agreements.
Distribution and supply agreement review
Analysis of vertical agreements (exclusive distribution, agency, franchise, exclusive supply) under the Vertical Block Exemption Regulation (EU Regulation 2022/720) to identify hardcore restrictions and adapt clauses to legal limits.
Results that speak for themselves
Commercial debt portfolio recovery
92% portfolio recovery in 4 months, with out-of-court settlements in 78% of cases.
Comprehensive employment defense for industrial multinational
100% favorable outcomes: 5 advantageous conciliation agreements and 3 fully upheld court rulings.
GDPR compliance programme for a hospital group: from investigation to full compliance
AEPD investigation closed with no sanction. Full GDPR compliance achieved across all group centres within 6 months.
Analysis and perspectives
Frequently asked questions
Start with a free diagnostic
Our team of specialists, with deep knowledge of the Spanish and European market, will guide you from day one.
Unfair Competition & Competition Law
Legal
First step
Start with a free diagnostic
Our team of specialists, with deep knowledge of the Spanish and European market, will guide you from day one.
Request your diagnostic
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