How the DGT's position has evolved
Current position
The delivery of flowers, wreaths, and live plants carried out by funeral companies are taxed at the reduced rate of 10% as they are an independent operation and not ancillary to the funeral service. This rate applies exclusively to natural flowers, including dried, freeze-dried, or lacquered ones. Artificial flowers made of plastic, fabric, or paper are taxed at the general rate of 21%. Funeral services per se are taxed at the general rate of 21%.
The DGT's position remains constant regarding the distinction between the sale of flowers and the funeral service. The 2016 rulings establish that natural flowers are an independent operation with a 10% rate, while artificial ones maintain the 21% rate. Subsequent rulings from 2017 and 2018 confirm that the main funeral service and other integrated elements are taxed at the general rate.
Analysis based on 10 of 11 rulings with a stated position. Updated 27 September 2026.