Brand Guidelines
Brand Kit
BMC Visual Identity Guide
Logo
Our logo represents the authority and professionalism of BMC. Always use the official versions.
Animated mark
Animated version for digital use — website headers, presentations and video.
Mark with descriptor
Icon mark
Clear space
50% of the mark height on all sides
Minimum size
Full wordmark: 120px wide
Icon: 24px
Do
- Use on white or dark navy backgrounds
- Maintain original proportions
- Respect the minimum clear space
- Use only official versions
Don't
- Distort or scale non-uniformly
- Change brand colors
- Place on low-contrast backgrounds
- Recreate the mark typographically
Color Palette
Our palette communicates authority, trust and precision. Navy and gold are the primary colors; warm and neutral tones complement in secondary materials.
Navy (Primary)
navy-50
#EBF8FF
navy-100
#BEE3F8
navy-200
#90CDF4
navy-400
#4299E1
navy-500
#3182CE
navy-600
#2C5282
navy-700
#2A4365
navy-800
#1A365D
navy-900
#152D4F
navy-950
#0F2440
Gold (Secondary)
gold-50
#FFFBEB
gold-100
#FEF3C7
gold-200
#FDE68A
gold-300
#F6E05E
gold-400
#ECC94B
gold-500
#D69E2E
gold-600
#B7791F
gold-700
#975A16
gold-800
#7B6116
WCAG: Never use gold text on light backgrounds -- WCAG 2.29:1 fails AA minimum
Slate (Neutrals)
slate-50
#F7FAFC
slate-100
#EDF2F7
slate-200
#E2E8F0
slate-300
#CBD5E0
slate-400
#A0AEC0
slate-500
#718096
slate-600
#4A5568
slate-700
#2D3748
slate-800
#1A202C
slate-900
#171923
Semantic Colors
success
#38A169
warning
#DD6B20
error
#E53E3E
info
#3182CE
Typography
Playfair Display for headings and the brand mark; DM Sans for UI and body text. The combination unites classic authority with modern legibility.
Headings / Brand Mark
Playfair Display
Usage: Headings, display text, hero sections, mark
Weights: 700, 800
Source: Google Fonts
Body / UI
DM Sans
Usage: Body text, UI elements, navigation, captions
Weights: 400, 500, 600, 700
Source: Google Fonts
Type scale
display-xl
Premium Authority
display-lg
First-Class Consulting
display
Experience and Results
heading-xl
Corporate Advisory
heading-lg
Tax & Fiscal
heading
Legal Services
heading-sm
Business Services
body-lg
Comprehensive advisory for companies seeking to grow with legal and fiscal confidence.
body
Our multidisciplinary team combines expertise in commercial, tax, and corporate law.
body-sm
Over 500 clients trust us with their most critical operations.
Font pairing example
Playfair Display for headings, DM Sans for body text. Classic-modern contrast.
Imagery
Imagery reinforces credibility and premium identity. We use professional photography with color treatment consistent with the brand palette.
Photography style
- Cool tones with navy shadows and gold highlights
- Professionals in real corporate environments
- Clean compositions with white space
- Natural light or controlled studio
- Avoid generic stock images
- No saturated filters or HDR effects
Sample images
Do
- Professional photography in real spaces
- Real people, not catalogue models
- Consistent with the brand color palette
Don't
- Generic or clichéd stock images
- Artificial filters or effects
- Images unrelated to our sector
Downloads
Download official BMC brand assets for use in communications, presentations and marketing materials.
Assets also available at media.bm.consulting/brand/