Brand Guidelines
Brand Kit
BM Consulting Visual Identity Guide
Logo
Our logo represents the authority and professionalism of BM Consulting. Always use the official versions.
Animated mark
The animation plays the transition from "BM CONSULTING" to the compact "BM\C" mark on homepage load.
Full wordmark
Icon mark
Monochrome variant
Clear space
1x the height of the "B" character on all sides
Minimum size
Full wordmark: 120px wide
Icon: 24px
Do
- Maintain original proportions at all times
- Use only the approved color variants
- Respect the minimum clear space around the logo
- Use the light variant on dark (navy) backgrounds
Don't
- Do not stretch or distort the logo
- Do not rotate or tilt the logo
- Do not add shadows, glows, or other effects
- Do not place on busy or complex image backgrounds
Color Palette
Navy as the primary authority color, gold for premium accents, warm neutrals for text and backgrounds.
Navy (Primary)
navy-50
#F0F3F8
navy-100
#D9E0ED
navy-200
#B3C1DA
navy-300
#8DA2C8
navy-400
#6783B5
navy-500
#4A6A9B
navy-600
#3A5580
navy-700
#2C4066
navy-800
#0D1A2F
navy-900
#081222
navy-950
#040910
Gold (Secondary)
gold-50
#FBF7ED
gold-100
#F5EDD5
gold-200
#EBDAAB
gold-300
#E0C781
gold-400
#D4B45A
gold-500
#C9A84C
gold-600
#A68A3D
gold-700
#836C2F
gold-800
#604E22
WCAG: Never use gold text on light backgrounds -- WCAG 2.29:1 fails AA minimum
Warm (Neutrals)
warm-50
#F8F9FA
warm-100
#F1F3F5
warm-200
#E9ECEF
warm-300
#DEE2E6
warm-400
#ADB5BD
warm-500
#6C757D
warm-600
#495057
warm-700
#343A40
warm-800
#212529
warm-900
#0D1117
Semantic Colors
success
#16A34A
warning
#D97706
error
#DC2626
info
#2563EB
Typography
A typographic pairing that projects modern authority and premium readability.
Logo / Brand Mark
BBH Bartle
Usage: Logo, wordmark, brand mark (BM\C)
Weights: 400 (single weight, inherently thick)
Source: Fontsource (@fontsource/bbh-bartle)
Display / Headlines
Plus Jakarta Sans
Usage: Headlines, display text, hero sections
Weights: 200-800 (variable)
Source: Fontsource (@fontsource-variable/plus-jakarta-sans)
Body / UI
Inter
Usage: Body text, UI elements, navigation
Weights: 100-900 (variable)
Source: Fontsource (@fontsource-variable/inter)
Type scale
display-xl
Premium Authority
display-lg
First-Class Consulting
display
Experience and Results
heading-xl
Corporate Advisory
heading-lg
Tax & Fiscal
heading
Legal Services
heading-sm
Business Services
body-lg
Comprehensive advisory for companies seeking to grow with legal and fiscal confidence.
body
Our multidisciplinary team combines expertise in commercial, tax, and corporate law.
body-sm
Over 500 clients trust us with their most critical operations.
Font pairing example
BBH Bartle for the logo and brand mark, with its inherently thick weight and expanded geometry. Plus Jakarta Sans for headlines that project modern authority. Inter for body text that ensures exceptional readability on any device and screen size.
Imagery
Editorial corporate photography with a consistent style across the site.
Photography style
- Editorial corporate photography, Hasselblad style
- Natural window light with subtle fill
- Shallow depth of field (f/2.8)
- Warm neutral color grading
- Navy and gold accents visible in the environment
- High-end consulting firm aesthetic
Sample images
Do
- Use photographs with natural light and warm tones
- Ensure diversity in representation of people
- Feature modern, clean corporate environments
- Include navy and gold accents in compositions
Don't
- Do not use generic or cliche stock imagery
- Do not apply excessive filters or artificial saturation
- Do not use photographs with cold fluorescent lighting
- Do not mix inconsistent photography styles
Downloads
Download official brand assets for use in communications and materials.
Download files will be available once brand assets have been uploaded to the CDN.