How the DGT's position has evolved
Current position
Tax marks must be placed on the packaging that constitutes the minimum unit of sale for the consumer, defined as the minimum authorized packaging unit for its marketing according to Directive 2014/40/EU. In the case of cigarettes, if they are received in a package that is the minimum authorized packaging unit, the seal must be attached to said package, regardless of whether individual cigarettes are subsequently sold.
The DGT's position has moved from allowing the placement of marks anywhere visible on the packaging to requiring their application on the minimum authorized packaging unit. This change is observed in the transition between ruling V1165-20, which accepted placement on caps, and rulings V0809-25 and V1211-26, which delimit the location according to the minimum unit of sale or packaging.
Turning points
-
Establishes that the mark must be on the packaging of the minimum unit of sale, requiring each cigarette to bear its own mark if marketed individually.
-
Specifies that the seal must be on the minimum authorized packaging unit according to Directive 2014/40/EU, prevailing over the sale of individual units.
Analysis based on 9 of 9 rulings with a stated position. Updated 29 September 2026.