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A taxpayer queried the location of their social media book advertising services provided to publishers and authors worldwide. The DGT has determined that, although these are not services provided by electronic means, the rule of effective use and exploitation applies if the service is used in Spain.
Cuestión planteada Lugar de realización de dichos servicios si tanto las editoriales como los contratantes pueden encontrarse en cualquier parte del mundo.
Los servicios de publicidad no son servicios prestados por vía electrónica, pero se encuentran incluidos en el artículo 70.Dos de la Ley 37/1992. Por tanto, se considerarán realizados en España si, aun cuando el destinatario esté fuera de la Comunidad, su utilización o explotación efectivas se realizan en territorio español. En publicidad, el lugar de uso efectivo es aquel desde el que se difunden los mensajes publicitarios, independientemente de quién sea el destinatario.
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