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An insurance company has requested clarification on whether the marketing of credit cards linked to a life savings insurance policy is exempt from VAT. The Directorate-General for Taxes (DGT) indicates that the exemption applies if the activity constitutes mediation rather than the mere provision of information or advertising.
Cuestión planteada Exención del Impuesto sobre el Valor Añadido aplicable a los servicios de intermediación financiera.
La mediación está exenta si el prestador es un tercero independiente que aproxima a las partes y su labor va más allá de informar o recibir solicitudes. Se requiere un elemento activo como el asesoramiento, el filtrado de clientes o que la plataforma permita la conclusión del contrato. La mera publicidad o el suministro de información sin capacidad de incidir en la relación jurídica no gozan de la exención. En caso de mediación en cadena, la exención aplica si cada parte actúa como intermediario cumpliendo los requisitos legales.
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