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A US-based e-commerce platform has requested guidance on how to determine the location of its advertising, mediation, and payment services. The Directorate General for Taxes (DGT) has ruled that mediation and payment services constitute a single supply, and that their location depends on whether the seller is acting as a taxable person or a non-taxable professional.
Cuestión planteada Si los anunciantes deben ser considerados por la consultante como empresarios o profesionales y, en caso de localizarse los servicios en el territorio de aplicación del impuesto, si resultaría de aplicación la inversión del sujeto pasivo.
Los servicios de mediación comercial y de intermediación financiera se consideran una única prestación de mediación comercial. Si el destinatario es empresario o profesional, la prestación se localiza donde este tenga su sede o establecimiento. Si el servicio se localiza en España por su utilización o explotación efectiva, se aplicarán las reglas de sujeto pasivo correspondientes.
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