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A payment institution has enquired whether customer acquisition services contracted for its payment services are exempt from VAT. The DGT clarifies that the mediation exemption only applies if the principal service is exempt and if the mediator performs an active role that goes beyond the mere provision of information or advertising.
Cuestión planteada Exención en el Impuesto sobre el Valor Añadido de los servicios de mediación contratados por la consultante.
Para que la mediación esté exenta, el servicio sobre el que se media debe ser previamente sujeto y exento. El mediador debe ser un tercero independiente que realice una labor activa de aproximación de las partes, superando la simple entrega de información o la publicidad. Se considera mediación si el agente asesora, negocia términos, actúa como agente de la entidad o pone en contacto al cliente aportando un valor añadido mediante análisis o filtrado de datos.
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