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An entity inquired whether the marketing of financing products (loans, cards, etc.) is exempt from VAT. The DGT ruled that to benefit from the exemption, the activity must constitute genuine mediation rather than the simple provision of information or advertising.
Question posed: Whether said marketing activity is exempt from Value Added Tax.
For mediation to be exempt, the provider must be an independent third party performing functions that go beyond informing or receiving requests. The activity must include an active element such as advising, negotiating terms, or connecting the client with the entity to facilitate contracting. The mere provision of information, advertising, or the simple processing of forms without added value do not qualify as exempt mediation.
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