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A lending entity inquires whether online customer acquisition and associated technical support services are VAT-exempt. The DGT responds that online customer acquisition will be exempt mediation only if it enables direct or indirect contract conclusion.
Cuestión planteada Si dicha actividad de captación de clientes queda exenta del Impuesto sobre el Valor Añadido y si la prestación de servicios accesorios de soporte técnico y mantenimiento de la plataforma son servicios accesorios del servicio principal.
La labor de captación es mediación exenta si permite la contratación directa o indirecta del producto financiero, aportando un elemento adicional que ayude a la conclusión del contrato. No es mediación el mero suministro de información, la publicidad o el simple redireccionamiento sin valor añadido. Los servicios de soporte técnico, gestión de plataforma, marketing y resolución de quejas no son accesorios de la mediación, sino prestaciones independientes sujetas al impuesto.
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