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A taxpayer has requested clarification regarding the VAT liability of their digital content creation, social media advertising, and web design services provided to clients in Spain, the EU, or third countries. The Directorate General for Taxes (DGT) determines that these constitute services provided by electronic means and analyses their location based on general rules and the effective use and exploitation clause.
Cuestión planteada Sujeción al Impuesto sobre el Valor Añadido de los servicios prestados.
Los servicios de creación de contenido digital, diseño web y posicionamiento web son servicios prestados por vía electrónica. Si el destinatario es un empresario o profesional establecido en España, se aplica la regla general de localización. Si el destinatario está fuera de la Comunidad, el servicio puede tributar en España si se utiliza o explota efectivamente en territorio español, independientemente de si el destinatario realiza operaciones sujetas al impuesto o no. Esta utilización debe analizarse caso por caso.
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