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An entity inquired whether its activity of marketing financial products (cards, loans, and credit) via telephone sales was exempt from VAT. The DGT ruled that the exemption depends on whether the activity constitutes a mere provision of information or actual mediation with added value.
Cuestión planteada Si dicha actividad de comercialización queda exenta del Impuesto sobre el Valor Añadido.
Para que la mediación esté exenta, el prestador debe ser un tercero independiente que realice funciones que vayan más allá del suministro de información o la recepción de solicitudes. La actividad debe incluir un elemento activo como asesorar al cliente, analizar su perfil para verificar requisitos o poner en contacto a las partes para la formalización del contrato. Si la labor se limita a publicidad, suministro de información o tramitación de impresos sin capacidad de incidir en la relación jurídica, la actividad estará sujeta al impuesto.
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