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An online lending entity has queried whether hiring a third party to acquire customers is exempt from VAT. The DGT ruled that it depends on whether the activity constitutes mere advertising or actual mediation that facilitates the contracting process.
Cuestión planteada Si dicha actividad contratada de captación de clientes queda exenta del Impuesto sobre el Valor Añadido.
La actividad de captación será mediación exenta si el tercero permite la contratación directa o indirecta del producto financiero. Para ser mediación, la labor debe ir más allá del suministro de información o la publicidad, incluyendo elementos como el asesoramiento, la negociación o un filtrado de clientes que aporte valor añadido. El mero clic en un anuncio o la simple comparación de productos sin capacidad de concluir el contrato no se consideran mediación.
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