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A company has requested clarification on whether it must charge VAT on advertising services contracted from companies located outside the European Union. The Directorate General for Taxes (DGT) has ruled that if the service is taxable in Spain, the company will be the taxable person through the reverse charge mechanism.
Cuestión planteada Si la consultante debe repercutir el impuesto sobre el valor añadido correspondiente a los servicios recibidos.
Los servicios de publicidad están sujetos en España si el destinatario es empresario o profesional con sede o establecimiento en territorio español. En este caso, la consultante será sujeto pasivo por inversión del sujeto pasivo si el prestador no está establecido en España. Si la consultante no es empresario pero tiene NIF de IVA, también se aplica la regla de localización por reputarse empresario a efectos del impuesto.
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