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V0480-19 ·6 March 2019 ·consulta-vinculante Medium impact
Tax

Customer acquisition for online loans may be VAT exempt if it enables direct or indirect contracting

An online lending entity has queried whether hiring a third party to acquire customers is exempt from VAT. The DGT ruled that it depends on whether the activity constitutes mere advertising or actual mediation that facilitates the contracting process.

In 6 key points

How it affects those involved

The ruling clarifies the distinction between advertising services and mediation services for financial products, which determines the VAT treatment for customer acquisition activities.

Lifecycle

2019-03-06PublishedPublished in the BOE
Official text Based on BOE data (boe.es). Information, not advice.

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This analysis is informational only and does not constitute legal advice or create a client-adviser relationship. BM Consulting.
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