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An insurance brokerage has enquired whether its marketing, data transfer, and advertising services are exempt from VAT. The DGT ruled that exemption depends on whether the activity facilitates the connection between insurer and insured, excluding mere information provision or back-office services.
Cuestión planteada Exención de los referidos servicios del Impuesto sobre el Valor Añadido, así como de los servicios de cesión de datos y publicidad realizados a favor de la consultante.
La exención de mediación de seguros aplica si los servicios contribuyen a la aproximación de las partes o buscan clientes para la celebración del contrato. No están exentos el puro back office, el mero suministro de datos o información sin acción adicional, ni la gestión de siniestros profesional. Los servicios de colaboración externa estarán exentos si realizan labores de asesoramiento, propuesta o trabajos previos a la contratación. La cesión de datos y los servicios de publicidad están sujetos al impuesto.
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