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A Swiss company inquired whether the advertising and marketing services it receives are subject to VAT in Spain under the effective use rule. The Directorate General for Taxes (DGT) ruled that, as the company is not established in Spain and does not carry out taxable transactions within the territory, this rule does not apply.
Cuestión planteada Localización de los servicios descritos. Aplicación de la regla del 70.dos
Para aplicar la regla de uso efectivo del artículo 70.Dos de la Ley 37/1992 en servicios de publicidad, es necesario que el destinatario utilice el servicio en la realización de operaciones sujetas al IVA en el territorio de aplicación. Si el destinatario no realiza operaciones sujetas en dicho territorio, la localización del servicio se mantiene fuera de España según las reglas generales del artículo 69.Uno.1º.
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