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V0750-18 21 March 2018 · SG de Impuestos sobre el Consumo Criterion in force
IVA · mediación de seguros

Customer acquisition services for insurance may be VAT exempt if they constitute mediation

A query was raised regarding whether customer acquisition services for insurance sales via telephone are exempt from VAT. The DGT ruled that these mediation services are exempt provided they contribute to bringing the insurer and the insured closer together.

The question raised

The exemption in the provision of such services is questioned.

The DGT's ruling

For mediation to be exempt, the service must consist of bringing the parties together for the signing of contracts or the search for clients to put them in relation with the insurer. The provider must maintain a relationship (even if indirect as a subcontractor) with both the insurer and the insured. Pure 'back office' activities that do not participate in the conclusion of contracts are excluded.

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