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A company sought clarification on whether its financial brokerage, advertising, and data transfer services within an app were VAT-exempt. The DGT ruled that brokerage services may be exempt if they involve active customer acquisition and filtering, whereas advertising and data transfer services are not.
Cuestión planteada Tratamiento a efectos del Impuesto sobre el Valor Añadido de los servicios de intermediación financiera, publicidad y cesión de datos descritos.
La mediación financiera está exenta si el prestador es un tercero independiente y su labor va más allá del mero suministro de información, realizando una actividad de aproximación de las partes. Para que la intermediación en línea sea exenta, el cliente debe poder celebrar el contrato en el propio medio empleado. No obstante, los servicios de publicidad y la cesión de datos no tienen naturaleza financiera ni son accesorios de la mediación, por lo que están sujetos al impuesto.
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