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A credit institution has requested a ruling on whether services provided by an agent marketing accounts, cards, and loans in stands or shops are subject to or exempt from VAT. The DGT has determined that such activities are exempt if they qualify as mediation, which requires an activity that goes beyond the mere provision of information.
Cuestión planteada Si los servicios prestados por el agente están sujetos y exentos del Impuesto sobre el Valor Añadido.
La mediación es exenta si el tercero aproxima a las partes y su labor permite la contratación directa o indirecta del producto. Para ser mediación, la actividad debe incluir al menos concluir el contrato como agente, asesorar y negociar los términos, o poner en contacto al cliente con la entidad mediante un análisis o filtrado que aporte valor añadido. El mero suministro de información, la publicidad o la tramitación administrativa de solicitudes sin asesoramiento ni incidencia en la relación jurídica son servicios sujetos al impuesto.
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