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A company manages a points programme (coins) where merchants pay a commission for every purchase made. The DGT has ruled that the management of these points constitutes a promotional service subject to VAT at the standard rate.
Cuestión planteada Tratamiento de dichas operaciones a efectos del Impuesto sobre el Valor Añadido.
La gestión de sistemas de fidelización es un método para instrumentar descuentos que se hacen efectivos al canjear los puntos. Las comisiones que la entidad gestora recibe de los establecimientos en forma de puntos constituyen la contraprestación por servicios de promoción. Por tanto, tanto la emisión como el canje de los puntos son servicios sujetos al IVA al tipo general del 21 por ciento.
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